The Role

Abacus Ventures is looking for a Digital Marketing Manager. The Digital Marketing Manager will collaborate on long-term strategy and daily social media presence for the Company and its affiliates. They will drive the quality and standards for all content published on social media accounts. They will also plan and organize offline events for the Company.

The Digital Marketing Manager will shape the voice and tone for all platforms at large. They will also research and understand the Company’s audience, and will strategize the best ways to present the content on platforms including Facebook, LinkedIn, Instagram, YouTube and official websites. They will make decisions about which platforms and social-media posts are the right fit for the Company.

This role is responsible for generating creative ideas that will engage the Company’s existing and potential audiences. They will work cross-functionally, with external marketing and editorial leads and others in order to bring these ideas to life.

The ideal candidate for this role is well-versed in best practices for all social media platforms, a strong writer that is able to prepare a pitching/presentation deck, and has an eye for imagery and video that will elevate the Company’s presence on social media. You should be a relationship-builder, with an ability to understand internal stakeholders’ needs and pivot as those needs change. The ideal candidate for this role is a self-starter, who can become a subject-matter expert on work.

Experience with content strategy (especially content writing and/or SEO strategy) is a major plus.

To join us, you should be excited to:
• Optimize content for all social media platforms
• Grow audience, through text, multimedia management
• Write excellent, engaging copy for Facebook, LinkedIn, Instagram and other platforms as needed
• Design, plan, implement and manage online & offline events
• Manage relationships with internal stakeholders and external production partners
• Communicate across teams to assure delivery of top-quality assets
• Experiment on social media, to help determine ongoing strategy for each platform
• Develop social-media strategies for projects including live events, written projects
• Bring creativity along with a can-do, high output spirit to your work

Minimum Qualifications
• Degree holder in PR/Marketing or related discipline preferred
• 4+ years of experience successfully managing social media
• Well-organized, Open to change and strong market sense
• Self-driven and result-oriented, passionate and positive mindset
• Excellent communication and presentation skills
• Ability to meet deadlines and post to social media accounts in real time
• have the agility to pivot and adapt execution as the strategy evolves, and can take direction/critiques well
• Proven experience managing multiple projects simultaneously