“Entrepreneurship is not the pursuit of fame or vanity. Rather, you need the courage to navigate difficult, uncontrollable situations and the ability to work as a team to overcome them. It is also crucial to remain anchored to your original goals, even in prosperous times.” – Victor Lee

RICE ROBOTICS, a leading creator of multifunctional automation robots in the Asia-Pacific region, has received significant acclaim for its self-sufficient robots that can avoid obstacles, charge automatically, operate elevators, and navigate.

The company’s robots, which can be tailored to various functions including logistics, disinfection, patrol monitoring, retail, and customer service, have been deployed in a range of settings including commercial properties, hotels, offices, and shopping malls in Hong Kong, Japan, and Thailand.

RICE ROBOTICS’ logistics robots were in high demand during the COVID-19 pandemic, employed by banks and luxury shopping centers for tasks such as food delivery, sanitation, and logistics services. This successful deployment earned the company a coveted place in the IMPACT KOMMONS start-up acceleration program of NEW WORLD GROUP, which was followed by capital investment.

In addition to securing long-term partnerships with major enterprises, RICE ROBOTICS has also received investments from sources including the ALIBABA ENTREPRENEURS FUND, C CAPITAL of NEW WORLD GROUP, and SUN HUNG KAI FINANCIAL. In November 2022, the company entered a strategic partnership with GOGOX, a leading Asian logistics technology company, to use its robots to improve logistics distribution efficiency.